JUMIA Chic, the fashion blog created by Jumia Egypt, today revealed the long-awaited Jumia Chic
Asfour Awards 2015 winners – Egypt’s first annual fashion awards, celebrating
this fast-growing industry of young Egyptian talents. The eventwitnessed a
total of 11 awards presented to the Egyptian talents in fashion, to recognize their
creative work across all areas of the industry.
32 nominees were selected after a
stringent evaluation process by Jumia Chic’s editorial team along with Susan
Sabet, Pashion magazine’s publisher and editor-in-chief. She was also chosen as
one of the Business of Fashion 500 most influential people in the fashion
industry in 2014.Online voting started on 24th of January on Jumia
Chic blog.
The event was hosted by the film maker and actor Ashraf Hamdi, bringing together fashion industry membersto celebrate the successes of the fashion talentsfor the past year.
The event was hosted by the film maker and actor Ashraf Hamdi, bringing together fashion industry membersto celebrate the successes of the fashion talentsfor the past year.
“Contrary to other industries, the fashion
industry doesn’t treat its new generation very gently. This is why awards like
the Jumia Chic Asfour Awards are so important to support and recognize talents”
said Tamer El Fiky – Marketing Manager of Jumia Egypt. “This award celebrates
Egypt's unique talents as they transition from an emerging talent to brand
whilst taking the industry by storm” added El Fiky.
Jumia Chic AsfourAwards powered
by Asfour Crystal and Pashion Magazine are the first ever awards to officially
recognize the ever-growing fashion industry in Egypt and discovering some of
the most creative talents emerging.
“We have been observing the fashion industry
since the beginning and in particular since our involvementin fashion and we
believe such annual awards will give the industry a push forward” said Haytham
El-Tahawy, Product Manager of Asfour Crystal - Fashion components.
“Asfour Crystal believes visions, creativity,
and passion are the main components and the core of success for these talents in
the future of the fast-moving fashion world.”
Added El Tahawy.
“An award like the Jumia Chic Asfour Awards motivates and
generates attention towards the nominees and the industry in Egypt and announcing
the winners today is a phenomenal display of talent in the fashion industry. The
Jumia Chic Asfour Awards gives us the chance to praise not only the winners but
to celebrate all of the individuals that contribute to the incredible achievements
in the fashion industry” said Susan Sabet, Pashion Magazine’s Publisher and
Editor in Chief.
and...The
winners are:
1.
Best Evening Designer:
Malak El Ezzawy LINK
2.
Best Ready-To-Wear
Designer: Amina K. LINK
3.
Best UP & coming
Evening Designer: Sara Hegazy LINK
4.
Best UP & coming
Ready-To-Wear Designer: Mohannad Kojak LINK
5.
Best Bags Designer: ZAAM LINK
6.
Best Jewelry Designer: Alia
Khafaga LINK
7.
Best Fashion Blog: Love by
N LINK
10.
Best Makeup Artist: Soraya
Shawky LINK
Special Thanks to my friend the amazing photographer Kareem Osman, who took all the event's photos for The Vanity.
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