Victoria's Secret Makes its Debut in Egypt this January



Great start for the year 2015 for a great new year. Victoria's Secret has announced that it will open its first full assortment stores in Egypt this January!
Victoria’s Secret (VS), the most glamorous lingerie brand in the world, made famous on the runway by supermodels like Adriana Lima, Alessandra Ambrosio and Candice Swanepoel, will open its first full assortment stores in Cairo, Egypt at City Stars on 17th January, 2015 and Cairo Festival City on 31st January, 2015.
The stores, located at City Stars and Cairo Festival City will feature a wide assortment of the beautiful and feminine lingerie collections that Victoria’s Secret is known for, along with popular fragrances and VS Fantasies body care. Victoria’s Secret PINK — a collegiate-inspired collection of playful and colorful lingerie and loungewear targeting university-aged women will also available at Cairo Festival City. Super Excited!

The store design takes glamour and sophistication to a whole new level. The fa├žade takes a modern approach with an eye-catching pink storefront while the interior takes a cue from residential design in both feel and scale, including over-sized custom chandeliers and lingerie-inspired detailing. The front of the store is dark and dramatic with a gallery of timeless black and white supermodel imagery while the rear of the store transforms into a bright, playful area with shocking pink accents dominated by huge video screens playing iconic footage from the Victoria’s Secret Fashion Show.
The stores will also offer a cozy and glamorous fitting experience – including seating areas with custom furniture, flocked pink and velvet finishes and signature fragrance testers, some even located in the fitting rooms.
Highly trained specialists will be on hand to help customers find their perfect fit in the comfort of uniquely designed fitting rooms that will also have a call button for assistance.

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