Jumia turns 2 fashion night






At the night where Jumia is celebrating it's second anniversary in an amazing glamorous night the the Mena House hotel, Haram, Jumia Egypt, the e-commerce leader in Egypt and Africa, today launched its first fashion label, Agu. With an international style, Agu’s collection is the perfect mix between basics and trendy pieces that was created with the ultimate attention to fit and comfort, available for purchase exclusively on Jumia.


Designed with comfort in mind, each piece uses unique fabrics such as cotton, viscose blends and chiffon to give the collection an authentically comfy look and feel complementing the fine detailing. “Agu is a translation of our customers’ favorite fashion pieces,” said Jasmin Ramadan, Agu Designer, JUMIA Egypt. “Aiming to be the biggest exclusive online fashion brand in Egypt, Agu provides a great value for money to its young, trend-savvy and fabulous customers. Jumia Egypt is building greater ease and convenience into online shopping for the fashion world, and that’s what Agu delivers,” Jasmin added.

“We’ve been in the Egyptian online retail market for more than two years now. With over 10,000 clients in the fashion categories, we’ve been able to draw some conclusions about their fashion needs and tastes,” said Mattia Perroni, CEO of Jumia Egypt. “Agu invites all women to feel effortlessly chic and indulge in the simplistic beauty of Jumia’s new fashion line.” 




Agu is made for modern city people, which are able to value modern design, quality of materials and in affordable price. Agu also bundles outfits and different colors from its vast collection for the customer to build a timeless wardrobe. “When buying from the Agu collection, every person will find something that matches with their personality, without sacrificing neither comfort nor trendiness,” added Jasmin.
My makeup of the day
Sunita Mukhi's clutch rocked the night
My silver/pearl custom made bracelet with my nickname



In the celebration of Jumia’s second anniversary in Egypt, Agu hosted its launch fashion show at the Mena House Hotel featuring Bestseller showing a sneak peak of their new collection of Vero Moda and Jack & Johns, accessorizing the models with pieces accessories. The event was sponsored by Mobinil, Triptanza, Bestseller, L’oreal and Kriss and guests saw the first Agu collection on the runway in a fashionable night.

Full range collection including shoes and accessories will be available next season. Agu is available now for purchase on Jumia at https://www.jumia.com.eg/agu-shop/




My total look:

Shirt: VeroModa
Blazer: H&M
Jumpsuit: a store from Italy
Clutch: Sunita Mukhi
Sandals: Stradivarius
Necklace: Accessorize
Earrings: Pierre Cardin


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