Wojooh, formerly known as Faces, is the Middle East’s preferred beauty retailer having over 70 stores across 10 countries in the region.
Wojooh is the Middle East reference, sharing your love of beauty.
· The Middle East’s favorite beauty destination announces its own private makeup line called Wow by Wojooh
· The line has been created exclusively for its customers, the Middle Eastern beauty lovers
· The product line is a unique blend of European makeup know how and Middle Eastern consumer expertise
The line Wow by Wojooh, is the result of the beauty brand’s17 years in this market. It has been developed to meet demand from an increasingly sophisticated and makeup savvy consumer base. It will consist of a total of 140 products and shades ranging from heat-proof foundation to extreme wear lip lacquer.
What makes Wow by Wojooh different from the rest?
Wow by Wojooh combines European makeup knowhow with regional expertise and creativity. It is made in Europe but inspired by the demands of the region, keeping the Middle Eastern consumer at the very centre of its creation. Wojooh is in the unique position of knowing (and loving) its customers like no one else.
Beauty experts at Wojooh left no stone unturned in producing the formulas and the ingredients for this new line; they used prime raw material and cutting edge technology found in the best factories in France, Italy and Germany. With the regional consumer in mind, they made sure the formulas were adapted to the weather conditions here. The heat and the humidity demand strong, long lasting ingredients along with high concentrations of pigmentation that provide great coverage. Wow by Wojooh has all that and more.
These are products that can multi-task! The Picture Perfect Liquid Foundation is water resistant so it can withstand humidity and sweating, and is also enriched with antioxidants and vitamins. The Lash Over – Instant Volume Mascara formula is so rich with waxes and pigment, that it instantly provides more moisture and lash conditioning, thickness and an extra deep black color.
The inspiration for Wow by Wojooh comes from years of research and studies including focus groups, interviews with industry experts and customer feedback. The beauty brand also looked at sales figures, identifying the most popular products in the region, and then improved on those products. This was done by developing shades to suit regional skin tones and improving the formulas to withstand the climate and demands of the consumer here.
Wojooh is famous for its expertise and its friendly, connected approach. The launch of Wow by Wojooh will be accompanied by on-line makeup tutorials, videos and in-store expert advice. The brand is with its customers every step of the way!
Wojooh as a brand follows (and creates!) trends. Wow by Wojooh is no exception. This is a makeup range that encompasses quality with all the latest styles to ensure its customers are always ahead of the curve.
Chic cat-eyes are especially big this season as well as the smoky eye. Achieve soft winged shapes and precision lines by using Wow by Wojooh’s The Little Black Pot – Waterproof Gel Eyeliner or Pure Ink Liner – Waterproof Liquid Liner.
There will be six ‘star’ products in the range that stand out because they are innovative or because of their outstanding formulas. They include the never before seen Master Brow, an eyebrow transformation kit and Color Ritual, a porous breathe-in nail polish that lets water reach the nails.
In addition, there is a range of 15 professional and affordable beauty tools including brushes with super soft bristles, sponges and pencil sharpeners. In short, everything you need for your makeup bag!
EYEBROW TRANSFORMATION KIT
Master Brow- Eyebrow Transformation Kit allows users to start from a blank canvas to create their ideal eyebrows in six easy steps
Master the art of perfect eyebrows in the comfort of your own home
Wojooh, the Middle East’s leading beauty retailer, proudly presents the Master Brow - Eyebrow Transformation Kit, one of the star products from its private makeup line Wow by Wojooh. This kit may not change your life, but it will transform your brows!
This is the only complete eyebrow transformation kit specifically designed for the Middle Eastern beauty. It contains everything you need to transform your eyebrows professionally and precisely. Easy to follow instructions take you through each step from covering your existing eyebrows to using one of four stencils to create an eyebrow to match any mood. An absolute first and never before seen, you will fall in love with this innovative product.
Master Brow - Eyebrow Transformation Kit is so much more than a makeup bag staple. It allows you to create countless looks, expertly guided by the professional tips, tools and stencils. Each product within the kit is unique and produces fabulous results: the covering wax to conceal your existing brow is a non-sticky formula that allows for easy application; the gum that seals and flattens your brow is simple and safe to use; the highly-pigmented color comes from a waterproof brow gel tattoo that provides a long-lasting and smudge-proof look. Prepare, conceal and transform!
KEY FEATURES OF THE MASTER BROW - EYEBROW TRANSFORMATION KIT:
· A revolutionary, all-in-one kit that is tailor-made for the region’s women.
· Contains a groundbreaking waterproof brow gel that provides high-pigmented color and a long-lasting and smudge-proof look.
· Soft, smooth and precise application and oh so easy to use.
· Four stencils to redefine brows creating four different moods: Romantic, Diva, Mysterious and Bold.
Tips and tricks from the Wojooh beauty experts.
· Apply the Spirit Gum to your eyebrows
· Smooth your brow hair onto your skin using the mascara wand
· Form the Wax into a roll
· Spread the Wax over your eyebrows using the plastic spatula
· Seal the brows with more Spirit Gum
· Fill in the desired stencil with the highly pigmented Waterproof Brow Gel
Dermatologically tested. Available now exclusively at Wojooh outlets across the Middle East. RRP AED 270.
MADE FOR MIDDLE EASTERN WOMEN – LOVED BY MIDDLE EASTERN WOMEN
· Wow by Wojooh is a range for the Middle Eastern region, inspired by the region’s beauty lovers
· An innovative makeup line, made to the highest European standards, and rooted in the region
· Colors, textures and tones that perfectly complement regional skin tones from the palest to the darkest nuance
Wojooh, the region’s leading beauty expert, is proud to present Wow by Wojooh, a stylish and trendy line targeted at the region’s muses, like you!
Wojooh realized the regional customer had no real choice when it came to a tailor-made, Middle East oriented, vibrant makeup line and decided to change that.
And as you’d expect from Wojooh, this is a line that is right on trend, with all the latest colors and shades to keep you right at the heart of what’s in fashion.
Beauty lovers in the Middle East are in for a treat. Wojooh has put their 17 years of know-how to good use by creating a private makeup line. Wow by Wojooh is a range of 140 products and vibrant shades ranging from heatproof foundation to extreme wear lip lacquer. It is all based on the needs and desires of the regional consumer. The customer spoke and Wojooh listened.
Wojooh blended consumer feedback with European knowledge and regional market know-how to create a line tailored to the desires of the Middle Eastern beauty diva. These are all products that take into consideration the demands of this region and its glamorous shoppers.
Middle Eastern women are usually looking for long lasting makeup products that are smudge proof, high coverage, and contain very high pigmentation. So, Wojooh has made sure they permeate their entire range with these qualities. The makeup is long lasting, waterproof, durable, heat resistant, on-trend and above all extremely glamorous!
Wow by Wojooh falls into the medium price category of makeup essentials and includes a range of beauty tools, all made to professional standards.
The range includes several magnificent long-lasting, covering formulas and lots of bright colors, all tailor-made for the Middle Eastern environment and consumer. There is particular emphasis on the eyes and face. For example The Little Black Pot - Waterproof Gel Eye Liner will accentuate and widen dark eyes, creating the perfect smoky and seductive effect. The Picture Perfect- Liquid Foundation comes in six shades, which all blend flawlessly on all types of Middle Eastern skin tones from the very lightest to the very darkest. Perfect for that selfie!
The Middle East is bursting with color, and the Wow by Wojooh shades reflect this. Organza Orient is a dramatic and rich purple eye shadow. Oud Rose is a dusky pink lipstick. Gold Souk is a dazzling breathe-in nail polish.
Anything you want to know, Wojooh can help with: after all, they are famous for their expertise and their friendly, connected approach.
EXTREME WEAR LIP LACQUER
The Middle East’s favorite beauty retailer launches Lipstuck - Extreme Wear Lip Lacquer
Provides non-fading long-wearing color with one simple application
A vibrant collection of eight intense shades, that leave lips matte yet moist
Wojooh, the Middle East’s leading beauty retailer, proudly presents Lipstuck – Extreme Wear Lip Lacquer, one of the star products from its Wow by Wojooh makeup line.
Long–lasting, moist and saturated with color, this is a brilliant product that gives the full coverage of a lipstick but with an intense matte finish. Plus, thanks to its precise applicator, you’ll get an undeniably even application and a kissable cupid’s bow every time.
The beauty secret that once discovered… you are stuck with!
Forget lip balm, Lipstuck – Extreme Wear Lip Lacquer not only drenches your lips in a velvety matte color but also boasts a blend of natural waxes to moisturize and soften in one delicious slick. A long-wearing formula, Lipstuck – Extreme Wear Lip Lacquer is not only water and transfer resistant, but specially formulated to cope with the demanding climate of the Middle East. It doesn't smudge or budge even in the most humid conditions. This is not a lip color that will leave traces! Dense pigmentation coupled with wonderful durability makes this a lip lacquer to love.
A pop of color on the lips gives an instant makeover and is the quickest way to add a healthy glow to the face. Lipstuck – Extreme Wear Lip Lacquer is available in eight mouthwatering, funky shades (including Sumac Spice, Oud Rose, Zanzibar Coral, and Velvet Pink) offering an immediate color payoff. Lips look defined with a luscious finish in hues that are perfect to wear on their own or for partnering with other Wow by Wojooh products.
KEY FEATURES OF LIPSTUCK – EXTREME WEAR LIP LACQUER:
· A velvety formula that glides on smoothly and evenly, depositing vivid, dramatic color onto the lips.
· A long-lasting, non-sticky lip lacquer, rich in moisturizers that gives lips a glamorous matte finish with minimal effort.
· Available in eight gorgeous, eye-popping shades: Nude Rose, Henna Stain, Sumac Spice, Oud Rose, Zanzibar Coral, Fuschia Garden, Gold Rose and Velvet Pink.
Tips and tricks from the Wojooh beauty experts.
· For an even finish scrub your lips thoroughly once a week with an exfoliator and rub them with a toothbrush before applying Lipstuck – Extreme Wear Lip Lacquer.
· Add a thin layer of Picture Perfect- Compact Foundation over the whole lip area to even out skin color.
· Make lips appear fuller by lightly highlighting the cupid’s bow with Shine Bright – Instant Luminizer before applying your chosen Lipstuck – Extreme Wear Lip Lacquer color.
Dermatologically tested and paraben free. Available now exclusively at Wojooh outlets across the Middle East. RRP AED 85.
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