Dare to be bold.
Dare to be different.
Daring. Confident. For more than 30 years, the GUESS Girl has been a fashion leader. Young and carefree, she boldly guides her social tribe on adventures, inspiring with her vibrancy and sexiness. She's the leader of the pack. Now, Coty Beauty introduces the latest fragrance in the GUESS Parfums portfolio: GUESS Dare. Bold and spirited, this fragrance is a green and fruity floral guaranteed to raise temperatures.
“The GUESS Girl is sexy and
adventurous, which is the essence of the brand and the inspiration behind our
newest fragrance, GUESS Dare,” says Paul Marciano, GUESS CEO and Creative
Director. “We believe this scent will inspire girls everywhere to take
risks, live freely and continue to challenge the norm.”
An
Adventurous Scent
Perfumer Bruno Jovanovic of IFF was
inspired by sexy, daring 70s icons like Charlie's Angels, Bond Girls and Peggy
Lipton in the Mod Squad, choosing a unique blend of notes that captures the
audacious spirit of the GUESS Girl.
"GUESS Dare is a perfect fit
for Millennials who have a similar spirit and mindset of the teens growing up
in the 70s," says Jovanovic. “The untamed wildness of Thelma and Louise's
fearless road trip provided a guide map for the adventurous GUESS Dare Girl,
who uses her radiant femininity to break free.”
As the first green and fruity
floral in the house of GUESS Parfums, the fragrance is striking in its
modernity. The vibrancy of the scent is apparent with juicy top notes of crisp
Kumquat, shimmering Pear Blossom, and fresh Lime Flower. Living Palm Springs
Cactus Flower, a bright green, dry floral originating in the West Indies,
anchors the heart of the fragrance with subtle, dry, woody undertones evoking
youthful spirits and wild adventures. Middle notes include seductive Jasmine
and feminine Wild Rose. Finally, it reaches an enticing finish with lingering
Blonde Woods, primal Musk, and Living Key West Coconut Palm, a creamy, floral,
watery green native to South Florida that dries down to cast a radiant light
over the fragrance.
Top notes: Crisp Kumquat, Pear Blossom,
Lime Flower
Heart notes: Living Palm Springs Cactus
Flower, Jasmine, Wild Rose
Base notes: Blonde woods, Living Key West
Coconut Palm, Musk
The
Total Package
Designed by Lance McGregor, the GUESS
Dare packaging features a feminine pink bottle, proudly displaying shapely
curves synonymous with the GUESS Girl. The sides of the delicate bottle are celebrated
with edgy facets to symbolize the alluring contradiction of girliness and
edginess. A sexy rose gold chain featuring the GUESS logo rests around the
bottle's neck, while the iconic GUESS triangle is featured on the top of the
rose-gold cap. Within the bottle, the peachy-apricot juice is displayed,
beautifully complementing the metallic rose gold tone.
The prominence of denim for GUESS
both past and present is displayed in the faded denim carton marked with rose
gold studs, which embodies the brand and provides an identifiable GUESS
signature look. The provocative contrast between the feminine, luxurious
sensuality of the bottle and the sexy, frayed denim carton is unmistakable.
Guess
Who?
Modern girls function in social
groups, and the GUESS Dare Girl is the head of the tribe. She's young, adventurous
and knows life is to be lived out loud and shared with friends. The GUESS Dare Girl
not only follows trends but also sets them.
Photographed and directed by Yu
Tsai, the GUESS Dare advertising campaign epitomizes the bold, playful and
social spirit of GUESS Dare. Clad in sexy GUESS denim shorts, Spanish model Leticia
Zuloaga is the most daring of the pack, forming a trio of iconic GUESS beauties
with her girlfriends: blonde bombshell Megan Williams and seductive brunette, Natasha
Bernard. Together, the girls are ready to take on the town, strutting down the
street underneath palm trees and turning heads as the temperature rises.
In the television commercial, the
three GUESS Dare Girls strut down the street, catching the eye of a gorgeous
man on a motorcycle. Never one to turn down a dare from her friends, Leticia spritzes
the enticing fragrance on her scarf and hands it to her handsome admirer as a memento.
Like a true GUESS Girl, she knows how to leave a lasting impression.
GUESS Dare Collection:
Eau de
Toilette 50ml 215Dhs
Eau de
Toilette 100ml 270Dhs
Body Lotion 200ml 125Dhs
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