FFWD Runway day 1

As I have previously promised, even if I wasn't able to attend the FFWD event that took place in Dubai early this October, that didn't prevent me from reaching exclusive footage of the event. Checkout what went on and what were the shows involved on day 1. The rest is to come in later posts.

DAY 1 – Saturday October 4th


Starch Foundation 

Bird on a Wire

The relationship between hunter and prey is a fascinating one. Rooted not only in the animal kingdom between two different species, the hun is present between creatures of the same species. The hunter so dominating in a situation of power, transforms instantly to become frail and weak when faced with a more powerful creature.

This thin line of transformation is what the collection explores.

A clash of frailty and power is analyzed through transparencies versus stiff, shiny fabrics and spikes and softness whilst keeping a silhouette of a creature ready to either run or jump from its opponent.

Jo Baaklini

Atelier Jo Baaklini blends artful storytelling with crafted production, producing Prêt-à-Porter clothing with an appeal to both men & women.

Inspired by an eclectic range of sources, from Japonisme to 80s aesthetics in cinéma, this collection explores juxtaposition; contrasting light cottons with heavy wools, dark hues next to bright colours, and playful painted patterns on functional, straight cuts to create an ensemble that is simultaneously nostalgic and forward looking.

Timi Hayek

Viento y tierra, wind and earth, describes this collection in two words. There are no colors, and no prints. Just layers of translucent flowing pleats juxtaposed with rough textured surfaces, all in different shades of off-white, cascading from the body. Taking inspiration from dance and forest nymphs from my previous collection, as well as my travels to Sri Lanka where the school children wear all white uniforms to keep cool in the hot breeze and most are barefoot, Viento y tierra consists mainly of unique one-of pieces, made to enjoy in the sun or in the rain, with dancing feet and a free spirit.


The Emperor 1688

For Spring Summer 2015 The Emperor 1688 looks to memory, memory of travel, memories of adventure, to a time where smart phones and pictures were not as instant as they are now. The focus of the collection shifts to a time when our memory was the only source we had to remind us of our adventures abroad. Specific colours, textures and fibres trigger a memory once you are home, back to your urban life.

This season the Golkar brothers look specifically to Monsieur Yves Saint Laurant and his adventures in Morocco and his lifelong obsession with the North African climate. He returned home to Paris with a sense of romance he attached to Morocco.

The Golkar brothers looked specifically at colours that are synonymous with Yves Saint Laurant’s Morocco, from the blues of Le Jardin Majorelle, to the earth tones of the deserts of North Africa and the dusty tones of the summer skies. Using prints and woven fabrics that trigger a subtle memory of North African Art and Architecture.


House of Ronald

This season, Ronald has turned his eye to nature for inspiration. Artfully transforming wood textures and patterns into motifs for his printed fabrics, he has created designs heavily influenced by architectural shapes. The outfits are very structured, with sharp edges and cutouts, while the overall silhouette is 1970s inspired. The overall feel of the collection is very feminine and airy, yet bold and seductive. It features a range of silks, cottons, crepes, and satins, in a palette of neutrals, gold, aqua, and greys. The result is a very modern rendition of “nature elements”, transformed into a striking display of printed tops, skirts, trousers, and dresses. 



MARAL believes that "life is in colors"… she has been adept in playing with colors and its hues, and their interplay has fascinated her. This is amply displayed in her collections which are bright and with rich. The effective use of a neutral white base allows the rich colors to stand out and make a statement in her entire collection. 

Her Persian roots can be witnessed, as she blends its traditional and royal designs with a contemporary touch. Her creations while being modern, also has the hint of the glory of Persian traditions. The collection is created in resplendent silks with striking silhouettes. With delicate handiwork and excellent finishing, each ensemble is mesmerizing.

With the designs arising from an innate sense of style, understanding of colors and an eye for detail, Maral aims to bring out the inner goddess in every woman through her magnificent collection. For Maral each and every ensemble is a work of art.


Jean Louis Sabaji

The scenario Jean-Louis Sabaji planned out this season was far from being romantic; but concentrated on birds, their plumage and the skin beneath all the feathers.

This is the point where an outbreak of Jean-Louis’s famous techniques in one collection which simultaneously included silicone, unfinished organza, beading and braiding.

Images courtesy of Getty Images.

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