Jumia announces
the launch of Jumia Chic Fashion Blog
21st September, Cairo, Egypt Jumia Egypt, the e-commerce leader in Egypt and Africa
announces the launch of Jumia Chic, its new fashion blog at www.jumiachic.com , which will bring together all facets of high fashion and lifestyle with
one click. Jumia chic is set to be the new online fashion and beauty destination,
brought to the readers by Jumia Egypt.
“We want our new blog to be the
place where readers can find the most updated fashion news online and to help
them in achieving their desired level of style”, said Mattia Perroni, CEO,
Jumia Egypt. Bridging the gap between an online magazine and a personal blog,
Jumia chic will bring the reader the experience of a fashion blog with the
writers’ personal touch along with the professionalism of a magazine through
shoots and high profile collaborations. Catered to both men and women, Jumia
Chic is the first blog that is the first online destination for both genders of
all ages in fashion and lifestyle.
Jumia has launched several
successful fashion blogs around Africa including We Love Style in Nigeria and ZAZZ in Morocco.
In celebration of the launch, Jumia
is hosting a cocktail event, including a panel discussion moderated by Cairo’s
favorite voice, Sally Sampson. Members of the panel include names such as Amira
Azouz from Fustany, Islam Ahmed from Vichi and Abdallah Rushdi from Cairo
Fashion Report, discussing the topic “The rise of
Lifestyle industry in Egypt”. “Jumia
Chic will be one more avenue that will support the expansion of the fashion
scene in Egypt” added MattiaPerroni.
For more information, visitwww.jumiachic.com
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| Amira from Fustany throwing a speech next to Kriss and Abdallah from Cairo Fashion Report |
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| A failed attempt of a selfie with the Jumia team |
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| Another selfie with the Jumia team |
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| With Nayrouz Abou Zeid and Maggie from Ego Comm. |
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| From left: Hadeer Hameed from Jumia team, me, and Maggie from Ego Comm |
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| with my good friend, blogger Sahar Fouad |
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| Sally Sampson presenting |
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| and a final selfie with Bloggers Mahe Elshamy & Sahar Fouad |
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