Jumia chic launch event at the Lemon tree & Co.






Jumia announces the launch of Jumia Chic Fashion Blog

21st September, Cairo, Egypt Jumia Egypt, the e-commerce leader in Egypt and Africa announces the launch of Jumia Chic, its new fashion blog at www.jumiachic.com , which will bring together all facets of high fashion and lifestyle with one click. Jumia chic is set to be the new online fashion and beauty destination, brought to the readers by Jumia Egypt.

“We want our new blog to be the place where readers can find the most updated fashion news online and to help them in achieving their desired level of style”, said Mattia Perroni, CEO, Jumia Egypt. Bridging the gap between an online magazine and a personal blog, Jumia chic will bring the reader the experience of a fashion blog with the writers’ personal touch along with the professionalism of a magazine through shoots and high profile collaborations. Catered to both men and women, Jumia Chic is the first blog that is the first online destination for both genders of all ages in fashion and lifestyle.

Jumia has launched several successful fashion blogs around Africa including We Love Style in Nigeria and ZAZZ in Morocco.

In celebration of the launch, Jumia is hosting a cocktail event, including a panel discussion moderated by Cairo’s favorite voice, Sally Sampson. Members of the panel include names such as Amira Azouz from Fustany, Islam Ahmed from Vichi and Abdallah Rushdi from Cairo Fashion Report, discussing the topic “The rise of Lifestyle industry in Egypt”. “Jumia Chic will be one more avenue that will support the expansion of the fashion scene in Egypt” added MattiaPerroni.

For more information, visitwww.jumiachic.com



Amira from Fustany throwing a speech next to Kriss and Abdallah from Cairo Fashion Report









A failed attempt of a selfie with the Jumia team
Another selfie with the Jumia team
With Nayrouz Abou Zeid and Maggie from Ego Comm.
From left: Hadeer Hameed from Jumia team, me, and Maggie from Ego Comm

with my good friend, blogger Sahar Fouad
Sally Sampson presenting


and a final selfie with Bloggers Mahe Elshamy & Sahar Fouad

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