ETERNITY CALVIN KLEIN
ANNOUNCES NEW GLOBAL
ADVERTISING CAMPAIGN AND THE RETURN OF
CHRISTY TURLINGTON BURNS TO THE
HOUSE, WITH HUSBAND ED BURNS!
ETERNITY Calvin Klein to Introduce
Global Philanthropic Platform
with The ETERNITY Project; Turlington
Burns’
Every Mother Counts to be
Project’s First Recipient
NEW YORK, NY, MAY 9, 2014 – Calvin Klein, Inc., a wholly owned
subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of
Coty, Inc. [NYSE: COTY], today
announced a new global advertising campaign for ETERNITY Calvin Klein to debut in June 2014. The campaign heralds the
return of model and maternal health advocate Christy Turlington Burns, the original face of ETERNITY Calvin Klein, alongside her husband, writer, director and
actor Ed Burns.
Shot on location in stunning Turks
& Caicos, the new ETERNITY Calvin
Klein campaign features the couple as they share intimate moments on a
quiet beach.
Turlington Burns and Burns will also
appear in an advertising campaign for ETERNITY NIGHT Calvin Klein, a new
creamy floral fragrance, and ETERNITY NIGHT Calvin Klein for men,
a new woody fougere fragrance, set to launch globally in August 2014. For the
advertising visuals, they are shown in a serene beach setting captured at
twilight.
Both the new ETERNITY Calvin Klein and ETERNITY
NIGHT Calvin Klein advertising campaigns were shot by renowned
photographers Inez Van Lamsweerde and Vinoodh Matatin, and directed by Trey Laird of Laird + Partners in
conjunction with Calvin Klein’s
in-house ad agency and creative studio.
“I am so grateful for the support of
Every Mother Counts and thrilled to be back representing this brand along with
my husband. This is my new favorite ETERNITY
Calvin Klein campaign of all time,”
said Turlington Burns.
“ETERNITY
Calvin Klein has remained a top-selling global fragrance brand and is still
as relevant as when it launched 25 years ago,” said Steve Mormoris, Senior Vice President of American Fragrances, Coty
Prestige. “Christy is synonymous with the house, and featuring her alongside Ed
was a natural choice, because together they perfectly capture the spirit of
eternal love.”
Tom Murry, Chief Executive Officer of Calvin
Klein, Inc., said, “We are thrilled to continue the house’s longstanding
relationship with Christy, while welcoming Ed into Calvin Klein’s ever-evolving legacy of iconic advertising visuals.
Christy and Ed are the ideal couple to represent our timeless ETERNITY Calvin Klein fragrance, as we
continue to support the brand with a new global advertising campaign and an
expanded offering with ETERNITY NIGHT
Calvin Klein.”
ETERNITY Calvin Klein also announces the launch of The ETERNITY
Project, a new global philanthropic initiative. The mission of The ETERNITY
Project is to foster the message of eternal love and commitment through the
support of various charitable endeavors to help better individuals and
communities. The first non-profit organization to partner with The ETERNITY
Project will be Every Mother Counts
(EMC), a charity founded by Turlington Burns to end preventable deaths
caused by pregnancy and childbirth around the world. The ETERNITY Project will launch with a global PSA
featuring Turlington Burns to drive awareness for EMC, and will sponsor the
charity’s annual MPower luncheon on Friday, May 9th in New York
City. For one week in May, proceeds from the U.S. sales of the limited edition ETERNITY
Calvin Klein 25th Anniversary Edition bottles will go towards
the support of EMC.
Calvin Klein, Inc., a wholly
owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design
and marketing studios in the world. It designs and
markets women’s and men’s designer collection apparel and a range of other
products that are manufactured and marketed through an extensive network of
licensing agreements and other arrangements worldwide. Product lines under the
various Calvin Klein brands include women’s dresses and suits, men's
dress furnishings and tailored clothing, men’s and women's sportswear and
bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances,
eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear,
jewelry, watches, outerwear, handbags, small leather goods, and home
furnishings (including furniture). For more information, please visit calvinklein.com.
Coty is a leading global beauty company with net
revenues of $4.6 billion for the fiscal year ended June 30, 2013. Founded in
Paris in 1904, Coty is a pure play beauty company with a portfolio of
well-known fragrances, color cosmetics and skin & body care products sold
in over 130 countries and territories. Coty's product offerings include such
global brands as adidas, Calvin
Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel
and Sally Hansen. For
additional information about Coty Inc., please visit coty.com.
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