ETERNITY CALVIN KLEIN
ANNOUNCES NEW GLOBAL ADVERTISING CAMPAIGN AND THE RETURN OF
CHRISTY TURLINGTON BURNS TO THE HOUSE, WITH HUSBAND ED BURNS!
ETERNITY Calvin Klein to Introduce Global Philanthropic Platform
with The ETERNITY Project; Turlington Burns’
Every Mother Counts to be Project’s First Recipient
NEW YORK, NY, MAY 9, 2014 – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc. [NYSE: COTY], today announced a new global advertising campaign for ETERNITY Calvin Klein to debut in June 2014. The campaign heralds the return of model and maternal health advocate Christy Turlington Burns, the original face of ETERNITY Calvin Klein, alongside her husband, writer, director and actor Ed Burns.
Shot on location in stunning Turks & Caicos, the new ETERNITY Calvin Klein campaign features the couple as they share intimate moments on a quiet beach.
Turlington Burns and Burns will also appear in an advertising campaign for ETERNITY NIGHT Calvin Klein, a new creamy floral fragrance, and ETERNITY NIGHT Calvin Klein for men, a new woody fougere fragrance, set to launch globally in August 2014. For the advertising visuals, they are shown in a serene beach setting captured at twilight.
Both the new ETERNITY Calvin Klein and ETERNITY NIGHT Calvin Klein advertising campaigns were shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matatin, and directed by Trey Laird of Laird + Partners in conjunction with Calvin Klein’s in-house ad agency and creative studio.
“I am so grateful for the support of Every Mother Counts and thrilled to be back representing this brand along with my husband. This is my new favorite ETERNITY Calvin Klein campaign of all time,” said Turlington Burns.
“ETERNITY Calvin Klein has remained a top-selling global fragrance brand and is still as relevant as when it launched 25 years ago,” said Steve Mormoris, Senior Vice President of American Fragrances, Coty Prestige. “Christy is synonymous with the house, and featuring her alongside Ed was a natural choice, because together they perfectly capture the spirit of eternal love.”
Tom Murry, Chief Executive Officer of Calvin Klein, Inc., said, “We are thrilled to continue the house’s longstanding relationship with Christy, while welcoming Ed into Calvin Klein’s ever-evolving legacy of iconic advertising visuals. Christy and Ed are the ideal couple to represent our timeless ETERNITY Calvin Klein fragrance, as we continue to support the brand with a new global advertising campaign and an expanded offering with ETERNITY NIGHT Calvin Klein.”
Since its debut in 1988, ETERNITY Calvin Klein advertising has artfully and unforgettably captured the promise of romantic love, intimacy and commitment through its iconic black and white images. The new campaign reinforces the brand’s heritage and equity of lasting love.
ETERNITY Calvin Klein also announces the launch of The ETERNITY Project, a new global philanthropic initiative. The mission of The ETERNITY Project is to foster the message of eternal love and commitment through the support of various charitable endeavors to help better individuals and communities. The first non-profit organization to partner with The ETERNITY Project will be Every Mother Counts (EMC), a charity founded by Turlington Burns to end preventable deaths caused by pregnancy and childbirth around the world. The ETERNITY Project will launch with a global PSA featuring Turlington Burns to drive awareness for EMC, and will sponsor the charity’s annual MPower luncheon on Friday, May 9th in New York City. For one week in May, proceeds from the U.S. sales of the limited edition ETERNITY Calvin Klein 25th Anniversary Edition bottles will go towards the support of EMC.
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit coty.com.