Unexpected
seduction, an uplifting daydream that knows
no limits.
The
Endless Euphoria Calvin Klein advertising campaign features model Vanessa Axente in a sensual dream, bathed in a spectrum of dawn-inspired colors. light
blue skies and glowing sunlight complete the daydream. embodying sheer
sensuality, she is dressed in a flowing Calvin Klein Collection dress that
reveals the airy femininity and fluidity of the fragrance. reflecting the
bottle design and its delicate signature flower, the ad visual is enhanced with
a spectrum of translucent colors from blush peach to luminous lavender.
the
endless euphoria Calvin Klein line will be available globally beginning February 2014.
Airy – Sensuous – Effortless
Fragrance:
feminine, fruity, floral
Refreshingly
light and radiant, endless euphoria Calvin Klein translates the provocative
fantasy of the iconic euphoria fragrance into a sunlit daydream filled with
cherry blossoms and an air of sheer sensuality.
endless
euphoria Calvin Klein opens with an intoxicating breeze of cherry blossoms,
tipped with refreshing mandarin and bergamot. the heart blooms with beguiling
floral notes of violet, pastel rose and syringa. at the base, bamboo,
sandalwood, and bare musk exude a dream-like seduction.
Top:
cherry blossom, mandarin, bergamot
Mid:
violet, pastel rose accord, syringa
Dry:
bamboo, sandalwood, bare musk accord
Bottle Packaging
endless
euphoria Calvin Klein reinterprets the original euphoria bottle design with a
refreshing new lightness, while embracing its original, sensuous curves.
exuding a delicate blush-peach hue and soft pink juice, the translucent glass
bottle takes on a taller, softly-rounded silhouette. the effect is a sheer and
weightless aesthetic with an infinitely polished look. the rectangular cap
features clean, architectural lines in a new rose gold cast, while a lavender
dip tube adds an unexpectedly modern finishing touch.
The outer
carton is an elegant and fresh interpretation of the classic euphoria box,
designed with a gradient from warm peach to light lavender. a softly curved
petal completes the feminine design.
Eau de Parfum spray 4.2oz/125ml
2.5oz/75ml
1.4oz/40ml
Sensual
skin lotion 5.0oz/150ml
6.7oz/200ml
sensual
shower gel 5.0oz/150ml
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