Calvin Klein Endless Euphoria

Unexpected seduction, an uplifting daydream that knows no limits.

The Endless Euphoria Calvin Klein advertising campaign features model Vanessa Axente in a sensual dream, bathed in a spectrum of dawn-inspired colors. light blue skies and glowing sunlight complete the daydream. embodying sheer sensuality, she is dressed in a flowing Calvin Klein Collection dress that reveals the airy femininity and fluidity of the fragrance. reflecting the bottle design and its delicate signature flower, the ad visual is enhanced with a spectrum of translucent colors from blush peach to luminous lavender.
the endless euphoria Calvin Klein line will be available globally beginning February 2014.

Airy – Sensuous – Effortless
Fragrance: feminine, fruity, floral

Refreshingly light and radiant, endless euphoria Calvin Klein translates the provocative fantasy of the iconic euphoria fragrance into a sunlit daydream filled with cherry blossoms and an air of sheer sensuality.
endless euphoria Calvin Klein opens with an intoxicating breeze of cherry blossoms, tipped with refreshing mandarin and bergamot. the heart blooms with beguiling floral notes of violet, pastel rose and syringa. at the base, bamboo, sandalwood, and bare musk exude a dream-like seduction.

Top: cherry blossom, mandarin, bergamot
Mid: violet, pastel rose accord, syringa
Dry: bamboo, sandalwood, bare musk accord 

Bottle Packaging
endless euphoria Calvin Klein reinterprets the original euphoria bottle design with a refreshing new lightness, while embracing its original, sensuous curves. exuding a delicate blush-peach hue and soft pink juice, the translucent glass bottle takes on a taller, softly-rounded silhouette. the effect is a sheer and weightless aesthetic with an infinitely polished look. the rectangular cap features clean, architectural lines in a new rose gold cast, while a lavender dip tube adds an unexpectedly modern finishing touch.

The outer carton is an elegant and fresh interpretation of the classic euphoria box, designed with a gradient from warm peach to light lavender. a softly curved petal completes the feminine design.

Eau de Parfum spray 4.2oz/125ml

Sensual skin lotion 5.0oz/150ml
sensual shower gel 5.0oz/150ml

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