Prepare
to revise your classics. David Beckham
introduces his new fragrance for men: Classic,
a woody citrus spicy scent that captures the unique spirit of David’s
celebrated look. The perfect finishing
touch, David Beckham Classic is the essential
new accessory for men with enduring style.
A modern classic.
Renowned for his innate fashion sense, David Beckham is an international icon; the embodiment of 21st century masculinity. His undeniable allure comes from his ability to wear classic looks with his own modern twist, creating trend-setting styles. Effortlessly cool in casual attire or a sharp-tailored suit, David carries off every outfit with confidence, charm and poise. It’s no wonder that the world watches his every move with fascinated awe.
Inspired
by David’s flawless, style, David Beckham
Classic has an ultra-modern signature.
A fizzy mix of gin tonic accord, lime and galbanum gives the fragrance
an initial burst of effervescent freshness.
From this emerges a spicy yet crisp body of cypress, nutmeg and mint that
entices the senses. Finally, in the drydown,
a blend of warm woody notes and addictive ambermax adds a refined elegance.
Talking
about David Beckham Classic, David
Beckham says, “I like to think that I’ve
got my own distinct look, which reflects who I am. My new fragrance, Classic,
is an expression of my style – it’s a modern, masculine scent which I hope will
appeal to everybody”
A
Contemporary Design Classic
The
striking pack design perfectly reflects David’s individual style, which blends traditional
and contemporary influences. The unusual
cylindrical glass bottle is embellished with a herringbone pattern of diagonal
lines, resulting in a highly tactile design that simply demands to be touched. Through the glass, the amber-coloured juice
can be clearly seen, creating a rich, warm aura. In contrast, the sleek silver cap adds a
modern, masculine edge to the design. As
a finishing touch, the bottle’s smooth glass front is decorated with a sleek white
label featuring the distinctive David Beckham logo: his name written in a bold typeface,
with a circle shape stamped out of the final letters.
The
David Beckham Classic bottle is
housed in an elegantly understated black box, embellished with the same herringbone
pattern, evoking chic tailoring. Like
the bottle, the front of the box is adorned with a simple white label bearing
the David Beckham logo in black and the fragrance name in burnt orange. The overall look is one of suave sophistication.
Classic
Advertising Campaign
The
beautifully shot television and print advertising campaign conveys the fragrance’s
refined personality. The TV advert opens
with David Beckham, in casual attire, entering the rarefied, masculine
atmosphere of a contemporary Savile Row-style tailor for a final suit fitting. As he dresses, the contrast between his muscular,
tattooed body and the luxurious fabrics of his crisp white shirt and tailor-made
suit is striking. Once fully clothed, David
considers his reflection in the mirror before reaching into his suede holdall
for his Classic fragrance - the only
finishing touch he requires. Finally,
David exits up a staircase into the light, reminiscent of a footballer ascending
to collect a trophy, as we hear the tagline ‘revise your classics’.
Perfectly
complementing the television commercial, the print advertisement features a
stunning sepia shot of David wearing the same impeccable suit, with no tie but
with his shirt buttoned all the way up to give his look a signature twist. Sitting in a relaxed pose and exuding an assured
elegance, David looks intently into the camera.
The resulting image is smooth, sophisticated and utterly timeless.
Q+A with
perfumer Aurélien Guichard
Q. In your view, what image David Beckham reflects to
the masculine public?
A. From one side: a successful men, a public figure,
with a unique and very refined style; from the other side: an experienced
football player, a family man, perfect in his own casual style.
Q. How was your state of mind when creating the
fragrance?
A. I wanted a fragrance able to express the
ultra-masculinity and virile attitude of the successful and stylish personality
of David.
Q. To which kind of men is the perfume dedicated?
A. For a man that know how to explore his own power
when seducing.
Q. If this fragrance was a place, what would it be?
A. A chic club!
David
Beckham introduces David Beckham Classic,
his new fragrance for men. Capturing the
unique spirit of David’s iconic style, which blends traditional tailoring with
modern flair, this woody citrus spicy scent is the perfect expression of
contemporary elegance. Revise your
classics.
Top Notes: Gin
Tonic Accord, Lime, Albanum
Heart Notes: Cypress
Orpur, Nutmeg, Fresh Mint
Dry Down: Texas
Cedarwood, Ambermax, Vetiver
Range: Eau de
Toilette 40ml, 60ml, 90ml
After Shave 60ml
DNS
75ml
Deodorant
Spray 150ml
Deodorant
Stick 70g/75ml
Hair & Body Wash 200ml
Perfumer: Aurélien Guichard from
Givaudan
Packaging Designer: Carré
Basset
and here is a small teaser for you ;)
It’s time to discover a scent with incredible style: David Beckham Classic
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