MICHAEL KORS TO RELEASE FALL 2013 AD CAMPAIGN




NEW YORK July 15, 2013 — Urban athleticism meets uptown polish in the Michael Kors Fall 2013 advertising campaign, shot by Mario Testino. Now in his tenth year with the brand, Testino captured Kors’ latest collection in downtown Los Angeles on models Karmen Pedaru and Simon Nessman set against the brand’s signature jet set elements. "We wanted the campaign to reflect the ‘bright lights, fast city’ inspiration of the Fall collection. It conveys an attitude of speed, endurance and glamour in sporty-chic silhouettes and electric colors,” says Michael Kors.



The global campaign will debut in August, with ads running in fall issues of publications including several international editions of Vogue, Harper’s Bazaar, andVanity Fair. Notable multi-page units will be featured in the September issues of nine titles around the world. In total, the Fall 2013 print advertising campaign will reach 38 countries across the Americas, Europe and Asia. The images will also be pushed through digital outlets, as well as social media platforms and traditional outdoor media placement.




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