NEW
YORK July 15, 2013 — Urban athleticism meets uptown polish in the Michael Kors Fall
2013 advertising campaign, shot by Mario Testino. Now in his tenth year with
the brand, Testino captured Kors’ latest collection in downtown Los Angeles on
models Karmen Pedaru and Simon Nessman set against the brand’s signature jet
set elements. "We wanted the campaign to reflect the ‘bright lights, fast
city’ inspiration of the Fall collection. It conveys an attitude of speed, endurance
and glamour in sporty-chic silhouettes and electric colors,” says Michael Kors.
The global campaign will debut in August, with ads running
in fall issues of publications including several international editions of Vogue, Harper’s Bazaar, andVanity
Fair. Notable multi-page units will be featured in the September issues of
nine titles around the world. In total, the Fall 2013 print advertising
campaign will reach 38 countries across the Americas, Europe and Asia. The
images will also be pushed through digital outlets, as well as social media
platforms and traditional outdoor media placement.
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