MICHAEL KORS FALL 2013 AD CAMPAIGN



NEW YORK July 15, 2013 — Urban athleticism meets uptown polish in the Michael Kors Fall 2013 advertising campaign, shot by Mario Testino. Now in his tenth year with the brand, Testino captured Kors’ latest collection in downtown Los Angeles on models Karmen Pedaru and Simon Nessman set against the brand’s signature jet set elements. "We wanted the campaign to reflect the ‘bright lights, fast city’ inspiration of the Fall collection. It conveys an attitude of speed, endurance and glamour in sporty-chic silhouettes and electric colors,” says Michael Kors.
The global campaign will debut in August, with ads running in fall issues of publications including several international editions of Vogue, Harper’s Bazaar, andVanity Fair. Notable multi-page units will be featured in the September issues of nine titles around the world. In total, the Fall 2013 print advertising campaign will reach 38 countries across the Americas, Europe and Asia. The images will also be pushed through digital outlets, as well as social media platforms and traditional outdoor media placement.



About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors, KORS Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

Forward-Looking Statements
This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy.  These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions.  The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances.  You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.     

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