NEW
YORK July 15, 2013 — Urban athleticism meets uptown polish in the Michael Kors Fall
2013 advertising campaign, shot by Mario Testino. Now in his tenth year with
the brand, Testino captured Kors’ latest collection in downtown Los Angeles on
models Karmen Pedaru and Simon Nessman set against the brand’s signature jet
set elements. "We wanted the campaign to reflect the ‘bright lights, fast
city’ inspiration of the Fall collection. It conveys an attitude of speed, endurance
and glamour in sporty-chic silhouettes and electric colors,” says Michael Kors.
The global campaign will debut in August, with ads running
in fall issues of publications including several international editions of Vogue, Harper’s Bazaar, andVanity
Fair. Notable multi-page units will be featured in the September issues of
nine titles around the world. In total, the Fall 2013 print advertising
campaign will reach 38 countries across the Americas, Europe and Asia. The
images will also be pushed through digital outlets, as well as social media
platforms and traditional outdoor media placement.
About Michael Kors
Michael Kors is a world-renowned,
award-winning designer of luxury accessories and ready-to-wear. His namesake
company, established in 1981, currently produces a range of products through
his Michael Kors, KORS Michael Kors and MICHAEL Michael Kors labels, including
accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear and a
full line of fragrance products. Michael Kors stores are operated, either directly or through
licensing partners, in some of the most prestigious cities in the world,
including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich,
Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
Forward-Looking Statements
This press release contains forward-looking
statements. You should not place undue reliance on such statements because they
are subject to numerous uncertainties and factors relating to the operations
and business environment of the Company, all of which are difficult to predict
and many of which are beyond the Company’s control. Forward-looking statements
include information concerning the Company’s possible or assumed future results
of operations, including descriptions of its business strategy. These statements often include words such as
“may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,”
“estimate” or similar expressions. The
forward-looking statements contained in this press release are based on
assumptions that the Company has made in light of management’s experience in
the industry as well as its perceptions of historical trends, current
conditions, expected future developments and other factors that it believes are
appropriate under the circumstances. You
should understand that these statements are not guarantees of performance or
results. They involve known and unknown risks, uncertainties and assumptions.
Although the Company believes that these forward-looking statements are based
on reasonable assumptions, you should be aware that many factors could affect
its actual financial results or results of operations and could cause actual
results to differ materially from those in these forward-looking statements. Like what you read? Follow us on twitter and like us on facebook for more on this topic!
Post a Comment
Please checkout my beauty & fashion blog- The Vanity:
http://www.thevanityblog.net