NEW YORK, NY, MAY 17, 2013 – Calvin Klein, Inc., a wholly owned
subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of
Coty Inc., today announced that Academy
Award® nominated actress
Rooney Mara will be featured in the
new worldwide advertising campaign for the brand’s latest women’s fragrance, DOWNTOWN Calvin Klein, which will debut
in October 2013.
The
DOWNTOWN Calvin Klein advertising campaign depicts authentic individuality
through a cinematic portrayal of a confident, urban woman. World-renowned
director David Fincher created the black-and-white
television campaign, which tells the story of a young woman living in her own
world, breaking away from the ‘expected.’ Set in New York City, the short film portrays
the multi-faceted life of a globally recognizable actress who always remains
true to herself.
“DOWNTOWN Calvin Klein is a
fragrance for women that live by their own rules,” said Catherine Walsh,
Senior Vice President, American Fragrances, Coty Prestige. “This campaign
captures a woman with an original ‘downtown’ mindset – she leads a lifestyle
that is authentic and defies expectations. We
were thrilled to work with Rooney Mara for this campaign; her individuality and
formidable talent resonate with the incredible legacy of women who have been
captured in Calvin Klein advertising over the years.”
“The launch of DOWNTOWN Calvin Klein is an exciting addition to
our diverse and comprehensive fragrance portfolio,” said Tom Murry, Chief Executive Officer, Calvin Klein, Inc. “This latest
offering fuels the continued development and innovation that drives the Calvin
Klein Fragrance brand.”
The DOWNTOWN Calvin Klein fragrance balances feminine woods with soft
floral notes that make it confident and modern with a unique signature and an
unexpected edge.
The DOWNTOWN Calvin Klein television campaign was directed by Mr.
Fincher with consulting creative director Fabien
Baron of Baron + Baron, working
with CRK, Calvin Klein, Inc.’s in-house advertising agency. The television campaign
features the track ‘Runaway’ from the Yeah
Yeah Yeahs. The print campaign was also directed by Mr. Baron, and was shot
by acclaimed photographer Jean-Baptiste
Mondino.
Ms. Mara rose to international fame for her
portrayal of Lisbeth Salander in the Hollywood version of The Girl with the Dragon Tattoo (2011), which was directed by Mr. Fincher.
For the role, Mara was recognized by the National Board of Review for Breakthrough Performer and nominated for
a Golden Globe and Academy Award for Outstanding Lead Actress. She previously
appeared in The Social Network (2010),
also directed by Mr. Fincher, as well as in the Steven Soderbergh film Side Effects (2013), alongside Jude Law
and Channing Tatum. This August, Mara portrays a wife and mother coping with
the imprisonment of her husband in the 2013
Cannes Film Festival entry, Ain’t Them
Bodies Saints (2013). She recently wrapped production on the Spike Jonze
film Her and
the Untitled Terrence Malick film opposite Ryan Gosling, Cate Blanchett and
Natalie Portman.
DOWNTOWN Calvin Klein Advertising Campaign
featuring Rooney Mara
Mr. Fincher is an award-winning film, television and music video
director known for his dark and stylish thrillers, with some of his most iconic
films including Alien 3 (1992), Seven (1995), The Game (1997), Fight Club
(1999), Panic Room (2002), and Zodiac (2007). He received Academy Award
nominations for Best Director for The
Curious Case of Benjamin Button (2008) and The Social Network (2010), for which he also won Golden Globe and
BAFTA awards for Best Director. His most recent film, The Girl with the Dragon Tattoo (2011), established a close working
relationship with Ms. Mara.
Calvin
Klein, Inc. is one of the leading fashion design and marketing studios in the
world. It designs and markets women’s and men’s designer collection apparel and
a range of other products that are manufactured and marketed through an
extensive network of licensing agreements and other arrangements worldwide.
Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein,
Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear.
Product lines under the various Calvin Klein brands include
women’s dresses and suits, men's dress furnishings and tailored clothing, men’s
and women's sportswear and bridge and collection apparel, golf apparel,
jeanswear, underwear, fragrances, eyewear, women’s performance apparel,
hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags,
small leather goods, and home furnishings (including furniture). For more
information, please visit calvinklein.com.
Coty was created in Paris in 1904 by François Coty,
who is credited with founding the modern fragrance industry. Today, Coty Inc.
is the new emerging leader in beauty with annual net sales of $4.5 billion.
Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty
Inc. has developed a portfolio of notable brands that compete in all key
distribution channels across both prestige and mass markets, and in over 130
countries and territories. Coty Inc.’s top 10 brands include such globally
recognized brands as adidas, Calvin Klein, Chloé, Davidoff,
Marc Jacobs, OPI, philosophy, Playboy, Rimmel and
Sally Hansen. For additional information about Coty Inc., please visit
coty.com.
# # #
EDITORIAL CREDIT: DOWNTOWN Calvin Klein
IMAGE CREDIT: (c) 2013 Michael Bowles
SOCIAL MEDIA: facebook.com/calvinklein;
twitter.com/calvinklein; calvinklein.tumblr.com
WOW! How did I miss this? She is going to be great!
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Kelly
Sparkles and Shoes
:) I can't wait either. thanks for following Kelly
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