Women are often
drained by their compiled duties and full schedules. It seems as if their
utmost wish is just a single hour of worry-free time where they can let go and
get pampered without having to run for or after anything.
This is exactly
what Head & Shoulders Egypt had in store for them.
With the launch of the new Head & Shoulders
Itchy Scalp Care Shampoo and Conditioner with eucalyptus extract, that gives
you instant itch relief and 100% flake free hair, women can enjoy their life
without interruptions. The formula contains eucalyptus extract and gives a mild
cooling sensation to help calm down an itchy scalp and keep your hair
beautifully moisturized.
With a mission to relieve women’s scalps as well
as their heads, Head & Shoulders followed through with its campaign to relief Egypt’s busiest,
most stressed women after sending its specialized, ‘worry-free’ team to pamper
the women and take care of their shopping at the hypermarket; their next
surprise was at a busy office full of working women. The team first asked the
women how they would like to relief their mind on a busy work day. Next, Head
& Shoulders surprised the women with what they wished for. In the middle of a
stressful day, the team transformed a part of the office into a spa. The women
could enjoy their lunch break by getting massages, manicures and various treats
and delicacies while unwinding to the soothing tunes of live harp playing. One
lucky employee whose biggest worry was being
stuck in traffic, got the extra luxurious treatment of getting relieved her
from the stress of driving for the day by enjoying a superstar limo ride back
home.
At the end the worry free
session, Safa from Communications department said “It was a great surprise that
made me more eager to get back to work refreshed”. While Arwa from Marketing department said “It
was an unexpected surprise from the beginning of the day, finding the gift
basket and the pampering all was perfect and really freed my mind”.
Checkout the Video here
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