L’Occitane La Collection de Grasse VIP Press Event



L’Occitane en Provence is a French brand that focuses on beautiful, natural scents. These scents are used in personal care products such as shower gels, soaps, perfumes, moisturizing creams, body scrubs and even make up. L’Occitane has consistently maintained a reputation for the quality of their products, as well as their rich scents and fragrances.

We had previously covered L’Occitane’s new La Collection de Grasse here. Not surprisingly, L’Occitane held a very exclusive celebration of their new scents collection on Saturday April 28th at The Mood restaurant in the Landmark Hotel in Cairo’s Fifth Settlement.

At their celebration, L’Occitane Egypt’s PR team introduced La Collection de Grasse to a selection of printed and digital press outlets, including The Vanity’s founder, Ayat Seif Elnasr and many other press representatives from different magazines.

The event included a presentation of the new line’s different fragrances, unveiled exclusively before their official wide release on June 2nd in all stores. 

Excited about L’Occitane’s La Collection de Grasse? Let us know below what you think!


This article is written by our new intern Dina Achraf Ibrahim. Let us all welcome her on board. :)

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