BOURJOIS WINS 3 AWARDS best foundation, best lipstick gloss & best nailpolish




Bourjois is looking as glamorous as ever
with 3 awards at the Viva Beauty Awards 2013

Bourjois dominated the Viva Beauty Awards on May 22nd 2013 with a dashing 3 awards:
BEST LIPSTICK/GLOSS:  BB GLOSS 5 IN 1
BEST NAIL POLISH:  SO LAQUE SO GLOSSY
BEST FOUNDATION: RADIANCE REVEAL HEALTHY MIX




Healthy Mix



In need of a radiance boost?

The Healthy Mix collection offers all you need for a fresh and even more radiant complexion.

This expert and delicious complexion range offers:
  • A reinforced formula and revamped look for Healthy Mix foundation,
  • A new shade of blush dedicated to radiance and a healthy glow
  • A new look for Healthy Balance powder.

Radiance Reveal Healthy Mix Foundation

The trend for a fresh, moisturised and radiantly alive nude skin effect is more in demand than ever before.

To achieve a dream complexion, 70% more radiant on application*, Bourjois has reinforced the formula of its best-selling Healthy Mix Foundation:
  • A formula even richer in fruit 
more Apricot for radiance
more Melon for hydration
more Apple for youth protection
  • Crystalline pigments that evens out the complexion and lets natural light through the skin
  • Anti-oxidising vitamin E derivative

* Tested on 21 women

Make-up result 

With its fresh and melting texture, Healthy Mix Foundation offers a glowing, flawless complexion that corrects blemishes. Extremely soft, it allows the skin to breathe and provides supple and comfortable wear.
The skin is beautiful, luminous and hydrated for 8 hours. The complexion is radiant and divinely evened out for up to 16 hours**

**Tested on 30 women – best results obtained on 10 volunteers

Women after testing it have loved it***:
-          blemishes are erased 89%
-          radiance is reboosted 74%
-          it is pleasant to apply 95%
-          it does not leave any marks 79%
-          it leaves the skin hydrated 74%
***Tested for 3 weeks on 19 women. % of satisfied volunteers

8 Radiant Shades 
Healthy Mix Foundation offers just the right balance of yellow and pink undertones to reveal the freshness of the complexion.
8 light-filled shades: 51 Vanille clair, 52 Vanille, 53 Beige clair, 54 Beige, 55 Beige foncé, 56 Hâlé clair, 57 Hâlé, 58 Hâlé foncé

New Packaging
The new formula is packaged in a transparent pump bottle. The elegant décor is understated and enhanced by a fruit graphic that gives star quality to the formula.
To instantly identify Healthy Mix Foundation, the pump is coloured in a vitamin-enhanced red!


BB GLOSS from Bourjois



Along with its BB CREAM foundation, Bourjois launches its first BB GLOSS, a new and surprising lip care & make-up product:

a 5-in-1 complexion illuminating gloss!

With its care formula and specially selected pigments to enhance all colourings, this BB GLOSS protects the lips while creating an instant healthy complexion effect!
Welcome to the very glamorous world of BB Bourjois!

An innovative 5-in-1 formula


BB GLOSS from Bourjois offers 5 make-up and care benefits in one single beauty gesture! With it you can say goodbye to endless applying of products. One stroke is enough for natural and glossy lips and a radiant complexion.

5 beauty & care actions

1 - Healthy glow effect: 
With its complexion illuminating pigments, BB GLOSS enhances the radiance of Bourjois BB CREAM foundation!

2 - Protection
With its rose wax content, the lips are protected from external factors.

3 - Hydration
Sweet almond oil durably moisturises and softens the lips.

4 - Smoothing
Apricot butter intensely nourishes and smoothes lines on the lips.

5 - Crystal shine
Microcrystalline waxes in the formula offer intense shine for a luscious smile!




A choice of 2 shades to suit your colouring

Pale skin: concentrated blue-pink pigments produce ultra-shine and a subtly coloured result. While remaining natural, this pink, specially designed for pale skin, boosts the complexion.

Olive skin: a cocktail of orange-pink pigments wakes up olive complexions with its ultra-glossy and subtly coloured finish.


Elegant packaging


A feminine and understated stick with a black top and packaging, BB GLOSS features the codes of BB CREAM.
Simply chic and glamorous: another Bourjois product that will never leave your handbag!



So Laque Glossy Nail Enamel




"Rendez vous à Paris", the new nail collection by Bourjois:
-      A brand new collection of varnishes enriched with vinyl for extreme brilliance and
-      An "Easy Nail Art" kit for accessible and easy effects

So Laque Nail Enamels have become an essential fashion accessory and now take on a new "Glossy" look. Nail art is featured in the most stylish Spring 2013 nail polish collection, Rendez-vous à Paris.
Visit the finest districts of the city through new, so glossy, so fashion, so Paris colours!

8 shades anchored in a chic and colourful Parisian world
Featured at the heart of Spring 2013 trends, the 8 “it-colours” of Rendez-vous à Paris come to life worn as a duo: a soft shade is offset by a punchier second colour, for a playful result!

Guided tour of the Paris you have never seen before!

Stroll through Bagatelle, with Oh So Rose and Prepp’hibiscus 

A spring harmony that offers an ode to flowers. The softness of a pastel rose combined with the vibrations of a bright and radiant pink-red.
-          Oh So Rose: a touch of Brit chic for a light and soft pale pink.
-          Prepp’hibiscus: inspired by hibiscus flower, an ultra-radiant and very preppy red with touches of coral.

Exhibition in St Germain des Prés, with BCBeigé and Amande Défilé 

The artiest of harmonies.  Play with contrasts and the daring combination of gentle nude and this seasons take on green
-          BCBeigé: an elegant grey-beige, a true neutral.
-          Amande Défilé: minty green with fluorescent accents.

Shopping on Avenue Montaigne, with Taupe Modèle and Adora-bleu

French chic steals the show with two very Parisian shades: a taupe grey meets a spring blue for a contrasting combination.
-          Taupe Modèle: the taupe grey beloved of all runways! With its violet tones, it’s the most elegant in its category.
-          Adora-bleu: a bright bleached blue for very cute pastel nails.

Brunch on the Champs-Elysées, with Coton sur ton and Peach and love 

Treat yourself to a gourmet break with a soft and sweet harmony: a bright pink coral dances with a very gentle pink white.
-          Coton sur ton: a nude, extremely bleached pink, as soft and as comforting as cotton wool.
-          Peach and love: a pinky peach with 1970s psychedelic accents.

A Glossy formula 

So Laque nail enamels; new ultra-resistant glossy versions.

So glossy… 

The So Laque Glossy nail enamel formula is enriched with vinyl to produce a mirror effect shine.

So long...

With their anti-chipping resin, they guarantee record-breaking hold, for up to 10 days*!

Packaging 

So Laque Glossy enamels are dressed with a lid mirroring the enamel's shade for an easy, on the spot colour choice!
*Efficacy test on 30 volunteers
Result obtained on the 10 best volunteers: 10 days
Result obtained on 30 volunteers: 9 days

So Laque Glossy Nail Enamel

Price of So Laque So Glossy nailpolish: AED 39
Price of Nail Art Kit : AED 51


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