RIMMEL APOCALIPS LIP LACQUER





The end of the world is near. Well, maybe not the end of the world exactly, but certainly the end of colour as you know it. The future is neither lipstick, nor gloss – but bigger and better than both. The source of this apocalyptic prophecy? Rimmel London, naturally. The proof? New APOCALIPS Lip Lacquer. It’ll change your fundamental beliefs in beauty.

The intense colour of a lipstick with a smooth lacquer like shine? Impossible, right? Wrong! New APOCALIPS Lip Lacquer combines the best of both worlds with its ground-breaking formula – a luscious liquid packed with pure colour pigments for rich colour, phenomenal shine and supreme comfort that last all day. The lip lacquer formula gives your lips colour so strong and bold making your pout so intense it’s bound to make a bang! Forget the dryness of many long-wear lipsticks, forget the stickiness of gloss. With APOCALIPS Lip Lacquer, what you get is a creamy and conditioning texture which – with a sweep of the fantastic new foam applicator featuring an inbuilt micro-reservoir – glides on easily and evenly, leaving your lips feeling beautifully coloured and moisturised hour after hour. Like we said, it’s the end of colour as you know it.


The packaging of APOCALIPS Lip Lacquer is equally explosive. With its spectacular jagged edges and dramatic black colour code, it looks like some alien object generated by an earth-shattering Big Bang. All the more so since one end of the pack is transparent and appears to glow like molten lava as it reveals the shade inside. Talking of shades, there are 10 spectacular ones to choose from, including rosy pink Nova (102), out of this world bright red Big Bang (400) and coral pink Stellar (501).

And the face of APOCALIPS Lip Lacquer? Well, it had to be Kate Moss. Sexier than ever, the ultimate beauty icon models the collection’s hero shade Apocaliptic (303), an out-of-this-world fuchsia that’s sure to make a meteoric impact.

Earth-shattering shades. Invincibly smooth, lacquer-shine finish. Dull bland lips are a thing of the past. A new Era of lip colour has arrived. Rimmel presents APOCALIPS wow. Get the London look.


FACT SHEET


APOCALIPS                                 The earth-shattering new lip lacquer from RIMMEL LONDON.
                                                 Combining the intense colour of lipstick with a lacquer like shine, Apocalips Lip Lacquer is the explosive new make-up phenomenon that represents the end of colour as you know it. Packed with pure colour pigments, its lusciously creamy, conditioning formula promises a never-before combination of colour, shine and comfort that last and last. Available in 10 shades, from subtly sexy to spectacular.

Available from  April 2013

Wanna watch the making of the Ad. and what has been happening behind the scenes? check it out below


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