New @Saks for SS13: Issa London (womenswear)


Issa London:
Born and raised on the outskirts of Rio de Janeiro, Issa’s Creative Director, Daniella Issa Helayel, grew up surrounded by the sun, sea and stunning nature of the Brazilian coast line. It is clear that the distinctive prints that Issa is known for have been influenced by Daniella’s roots. “Nature was very generous to Brazil and is enveloped by unique landscapes and dazzling colors. My collections are designed to reflect the effortless elegance and the laid back lifestyle the country is known for. I love making women feel glamorous and chic and always design with comfort and confidence in mind,” states Daniella.
The Issa woman journeys to the romantic setting of the Garden of Eden for Spring Summer 2013. A collection brimming with bright colors, bespoke prints and feminine dresses. Bold prints have been inspired by the all-encompassing tropical leaves and plants, dotted with dazzling, colorful flowers and exotic fruits. A series of long, languid chiffon and satin dresses, offer dreamy outfits to while away those balmy evenings. Playful knitwear dresses in jacquards of bright neon colors and extravagant floral embroidery are dusted across halter necklines and hems. Vivid brights continue into coquettish eyelet cotton voile dresses and weave fronted dresses.

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